Meet Our Brand Ambassadors & Partners


2013 Indy 500 winner, 2003 IndyCar Champion

Josef Newgarden

2017 IndyCar Champion

FGL Fest

In addition to the Big Machine Vodka 400, Florida Georgia Line will headline FGL Fest which takes place at the Speedway on the BMV400 weekend each September.

Big Machine Vodka 400 at the brickyard powered by Florida Georgia line

To kick off distribution of Big Machine Vodka in Indiana, Country Music’s hottest duo Florida Georgia Line, 2018 Daytona 500 Winner Austin Dillon and other celebrities joined Tenn South Distillery executives in Indianapolis. They also announced a three year partnership as entitlement sponsors of Indianapolis Motor Speedway’s iconic NASCAR race.

Nashville Predators

Big Machine has a partnership with Nashville Predators Hockey team and their Nashville home, Bridgestone Arena. The Preds’ slogan is “Smashville,” so Big Machine created the wildly popular Big Smash-ine Frozen Vodka Lemonade Slushy.

John Force Racing

John Force is the winningest driver in racing history with 15 NHRA Championships. Daughter Courtney Force is a multi-race winning Nitro Funny Car driver. Daughter Brittany is 2017 Top Fuel Champion.

kick it in the ship

Big Machine Label Group artist, Brantley Gilbert’s first-ever music cruise sold out in 3 days, and featured the Big Machine Vodka Slushies.


Nashville Area Chamber of Commerce


Indianapolis Chamber of Commerce